A note to my readers:

TL;DR - I’m sending this to highlight a problem and share a solution (plus a gift at the end)

For 3 years, I’ve written this newsletter with one goal: to make fundraising easier for you all.

The content is meant to pull back the curtains. It’s meant to help by explaining exactly what it takes to solve the problem of fundraising. But unfortunately, this help often just moves you into another problem.

Awareness hell.

You learn that you must get your story right, find hundreds of investors, and set up warm introductions to drive a tight process. You even get step-by-step playbooks on how to do that. But that understanding and awareness just puts you in hell. As in, “How the hell am I going to get all of that done?”

If that’s the problem, what’s the solution?

I have two solutions.

The first solution is a roll-up-your-sleeves, tough love kind of message. It’s a message I’ve repeated for years: START ON THIS EARLY.

Fundraising prep is going to take MUCH longer than you expected so don’t put it off. Start scheduling cycles within your sprints dedicated to strategizing, getting feedback, and doing investor research. I’m talking 2-3 months in advance of your fundraise.

Unfortunately, this solution rarely gets fully adopted. Founders dutifully listen to the message and then predictably avoid all the hard work it takes to follow.

Which leads me to a second, new solution…

I’m about to tell you about a paid service I’ve created. If you’ve been reading for a while, you know that I rarely if ever tap this audience to sell. This is the first time I’ve been so direct with an offer.

Why? Because it’s the first time I’ve seen such a specific problem that I knew we could solve in a special way. If you’ve gotten any value out of my content thus far, I appreciate your being supportive and letting me share more.

And if it annoys you… well that’s ok too. I apologize in advance. For those who feel this struggle, this is for you.

Our solution is called Adamant Launch.

It’s a white glove service to help founders set up and launch the best possible fundraise.  It delivers relief for the 3 hardest and most time consuming parts of fundraising prep 

1. Strategy & Narrative Consultation - Founder gets a private session to get detailed feedback on weaknesses of their narrative and deck including guidelines on how to improve the materials before pitching & how to launch their fundraise

2. Investor Research & Mapping - Adamant team does deep dive into founder network to identify top connectors in their existing network to map out a strategy for lining up the right warm introductions at scale

3. Intro Outreach and Follow up Management - Adamant team writes optimized intro request emails and forwardable email copy, sends emails on behalf of the founder, monitors responses and sends follow ups to maximize intros

**Having us take over 2 & 3 represents a time savings of dozens of hours of work for founders. **

In less than 6 months of private beta, the service has already supported 12 different fundraises, led to millions in committed capital, and received reactions like this from founders who saved dozens of hours of work...

It’s awesome and it’s working

An offer to my readers💰

If you’ve made it this far, awesome. I’d like to give you and the rest of my newsletter readers a great gift.

Read more about the offer on my website and then book a call to learn more. The next 10 readers will get:

• $500 off the price of the service AND

• a 3 month membership to our private Adamant Fundraising community ($750 value) offering fundraising training materials, 3 types of live office hours (fundraising expert, a CFO expert, and a Legal Partner), and live practice/feedback sessions to make sure you have all the support necessary

Alright… that’s it! Super long email / message (i know), but i’m stoked you read it all.

Thank you for being a subscriber and as always….

Be chased.

Jason

p.s. if you need an analogy for why we created Adamant Launch…it’s because I know too many founders who run into that dreaded IKEA problem… you know where you think it’s going to be super easy to do …and then you get started, look at the confusing instructions and realize… crap. it’s WAY harder than you thought and you’re stuck only halfway done. Same same with fundraising.

I don’t want you to run into that IKEA problem with your raise!